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Dec 10, 2012 8:00pm EST
around the tv jungle. >> host: also joining us is lynn standon, senior editor tell communications reports. >> guest: how important role do you think the media will play in connecting with your tv experience down the road? >> guest: that's a great question. if you think about social media, it's just conversation. television has always been about conversation. it's not always been about, that moment you're watching it. the intimate pleasure you get, the credits roll on your favorite show, you have an immediate emotional enjoyment. what do you want to do? i want to call my sister and see what she thought about the final scene. i have been doing that for 30 years. when you go to work the next day, i don't know.your offices, one of the first things that happens at staff meetings, did you see so and so last night? the conversation is an enormous component of the full experience, and so i think sobel metworking is a brilliant invention in the history of technological inventions and communication, because it allows group-to-group communication in a really efficient way that other communication to
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